BlackBerry, Strongbow, Stella, Google, Armani, Chelsea, Facebook, WordPress,  etc etc etc, these are just few of the brands that have my attention right now. But how long will my attention last with them and technically speaking only a few of these have had the pleasure of actually monetizing me, namely the alcoholic beverages. The truth is some of these brands are actually luck they have my custom, it is sure luck rather than their astute marketing that they have my attention. Despite the number of applications I have signed up-to at Google, never a single email from Eric Schmidt to thank me for my custom. Heck I have 4 Google email accounts, 2 AdWords account, 1 AdSense Account, I use Google Sync on my BlackBerry, downloaded Google SketchUp, have briefly used Picassa, have Google as my default Homepage (despite having been given plenty of options to change to Yahoo or MSN), geez, Google you have me on lock down!

Amazingly though with all that commitment I think the most amount of revenue they have ever been able to get from  me is £10 for my Google Adwords Account, and I still managed to convert that to $62 (yes a whole $62) from Affiliate Marketing revenue. The truth is though nothing would stop me from switching to another search engine that comes along that not only professes but is actually better than Google. So does that make me a “Prostitute” going for the better deal or I am just the typical consumer whose attention is difficult to keep?

So companies beware, Web 2.0 / Social Networking can very easily cause the demise of your brand through a social revolt.

Today’s featured Blog Video, is titled No Logo: Brands, Globalization Resistance